QR Codes

QR codes (Quick Response codes) play a key role in asset tracking by providing a simple, cost-effective way to identify and access asset information. When a QR code is scanned, it links to a digital profile of the asset, including details like ownership, maintenance history, and location data. QR-based tracking is ideal for applications where simplicity, speed, and affordability are critical.

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Asset tracking is the process of monitoring the location, status, and usage of valuable items—such as equipment, vehicles, or inventory—using various technologies like GPS, RFID, or QR codes. It enables businesses to improve efficiency, reduce losses, and make data-driven decisions.

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Together, asset tracking and QR codes empower organisations to manage resources efficiently, streamline operations, and ensure accountability across industries.

 

QR Codes

 

QR codes are printed labels that contain text in a format that can be read by most modern smartphones. They can’t cause a phone to do anything and just automatically put text in a box on the screen. A common use is to display the text of a website. So, if a QR code containing the text www.tigertek.io is scanned by a mobile phone camera the link www.tigertek.io will pop up on a screen. As it is a www link a user just needs to tap on it to be taken directly to the website. NFC tags can do the same using a phone’s built in NFC reader (if it has one).

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There are two ways to use QR codes – static codes or dynamic codes. A static code connects directly to the target website with this website’s address permanently recorded in the code. Dynamic codes connect to a third party website which extract some data from the code before forwarding the user to a target website. Two advantages of dynamic codes are the ability to change the target website at any time together with the option of using serial numbers within the QR code. These serial numbers can be useful in detecting counterfeiting – if multiple scans of the same code are received from different users at the same time there is a strong possibility that the QR code has been copied. The main disadvantage of dynamic codes is the cost of third party dynamic QR code management systems.

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There is much more that can be done with QR codes if they are being scanned by a custom mobile App that sends the user’s identity and precise location every time a code is scanned. This solution would require the development of both an App and a managed QR code database application that recorded details of each scan. This type of solution is suited for tracking outer cartons.

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QR codes offer businesses a quick and versatile way to connect with customers and enhance various aspects of their operations. They can be used for payments, marketing, online shopping, and even for sharing information on business cards. 

Here's a more detailed look at how businesses can leverage QR codes:

1. Marketing and Advertising:

• Product Packaging:

  QR codes on product packaging can lead to additional information, tutorials, or even online purchase options. 

• Business Cards:

  QR codes on business cards can link to websites, social media profiles, or online portfolios, making it easier for potential customers to find more information. 

• Flyers and Posters:

  QR codes can direct customers to specific offers, promotions, or product pages, increasing engagement and driving sales. 

2. Online Shopping and Payments:

• Mobile Payments:

  Businesses can use QR codes for contactless payments, reducing the need for cash or credit cards. 

• Website and Social Media Links:

  QR codes can direct customers to specific pages on a website or social media platforms, boosting online traffic. 

• Menu Access:

  Restaurants can provide QR codes that link to online menus, making ordering easier and more convenient. 

3. Other Applications:

• WiFi Access:

  QR codes can provide easy access to in-store WiFi networks. 

• Location Information:

  QR codes can be used to direct customers to specific locations, such as a store or a meeting point. 

• Customer Reviews:

  QR codes can encourage customers to leave reviews, building trust and credibility. 

• Dynamic QR Codes:

  Businesses can utilize dynamic QR codes that can be updated with new information, such as promotions or changes to online content.